When it comes to content marketing some of the biggest challenges marketers face are creating more engaging content, better conversions, and developing a better understanding of what the audience wants. While there are a wide range of tools and resources to help with these challenges, wouldn’t it be easier to use just one tool that will not only meet, but will also handle these speed bumps with grace?

Take a Look at the Whole Picture

What makes Research Cloud appealing is that it provides content marketers with the “whole” story of a website in just one glance of vital metrics, holistic content KPIs, and information on the domains which are outperforming your brand. In the past, content marketers, CMOs, and SEOs could rely on just a keyword, but today they need to be able to realize the importance of the keyword and the topics making up a website.

To conduct research, just enter a domain into the search field and you’ll have access to all of the most important metrics.

For example, if you’re doing marketing for an online clothing retailer, you would want to look at metrics like site traffic, when visitors most often come to the site, the number of product reviews, pay-for-click traffic volume, and how many followers or fans they have on social media platforms like Facebook and Twitter. Knowing this information allows you to plan and set marketing goals.

In short, if you’re a blogger, editor, marketer, or seasoned SEO, knowing where your brand is positioned and where you want to take it are essential components to each and every marketing campaign. By having access to hundreds of million domains — which includes their content, backlinks, SEO, PPC, and social data — you are gaining a competitive edge.

Changing the Game With Content Performance

While the Research Cloud delivers the performance of a domain, along with the relevance of the domain, it’s the integration with Content Performance that makes this software truly essential for content marketing.

Content Performance has the ability to analyze individual landing pages. So instead of just focusing on a keyword, marketers can now optimize their projects to attract more visitors and convert more leads.

Analyzing the page level of not only your site but also your competitors is extremely beneficial for marketers since it will let you know which pages are performing the best so that you can drive traffic to them. It also informs you on what social channels you should be actively be engaging, interacting, and distributing on.

While analyzing your landing pages is a great start, marketers also need to do a little digging and see what their competitors are up to. Analyzing the top pages, backlinks, keywords, and social strategy of your competitors is an effective way in planning out future marketing campaigns since you have the information on how and where to market your product or service. In other words, you can use your competitor’s content strategies to your own advantage.

What Other Information Do Marketers Need?

Besides having information like metrics and a page analysis, marketers should also be aware of the following elements of their website – and where their competitors stand as well.

  • Desktop Versus Mobile – Have a better understanding and grasp about what is performing well and underperforming on a domain.
  • Visibility  – Comparing your SEO visibility with paid visibility.
  • Geography – Shows which countries are your strongest market along with a detailed analysis of that country.
  • Rankings – Being aware of the national SEO and PPC rank of your domain, as well as the quantity, value, and position of keywords for which the domain ranks in specific countries.
  • Mobile Performance – Knowing if mobile visibility is working or not.
  • Market Analysis and Industries – A comparison of industry keywords and corresponding traffic in your industry.
  • Links and Social – Knowing social standings, links, and back links.
  • Ranks – Ranks and ranking of both you and you competitors on search engines like Google.

Is Research Cloud and Content Performance For You?

If you’re involved with content marketing, Searchmetrics’ highly effective software platform will assist you in preparing and launching a successful marketing campaign. If you’re interested in giving the Research Cloud and Content Performance software.